We are your one stop shop when it comes to finding out where to stay - where to eat - and where to play in Jeffreys Bay. From accommodation places that suit our demographic to how to enjoy your stay in Jeffreys Bay to the max. Its a small town in the eastern cape of South Africa but it's got a lot of heart and a lot more soul.

A Short History. 

ESP Jbay has come about through discussions and common business interests of numerous businesses situated in Jeffreys Bay. all with a common need to achieve a goal, the concept of ESP Jbay has been created to do just that. Although not a new idea in the market place it is an awesome drive for Jeffreys Bay .  Eat Sleep Play Jbay!

The Concept…

The concept of ESP Jeffreys Bay is a simple one, to bring together businesses in Jeffreys Bay that benefit each other and create synergies with these businesses, the local community and tourism alike. We aim to promote the great town of Jeffreys Bay with the combined resources of these businesses, give back to community and generate loyalty and pride in the locals.

Through a holistic online website we will market the town of Jeffreys Bay, we will insight pride and interest through local support in the form of local cards and involvement and give back to the community through a united front of business campaigns and creative projects that challenge promote and invigorate.

The Ethos…

Eat Sleep Play Jbay is to engage stimulate and promote the seaside town of Jeffreys Bay through innovative simple ideas that communicate with locals and visitors alike. We aim to bring the positive aspects of Jeffreys Bay to light creating the image and the town we all love and know Jeffreys Bay to be.

What’s happening…?


The ESP Jeffreys Bay Beach Babes Calendat - All our models are proudly Jeffreys Bay Babes and are donating there time to be involved in an initiative that showcases the talent, the lifestyle, the town and the opportunities that are found in our town of Jeffreys Bay Eastern Cape South Africa.

How to get involved…

To model in the ESP JBAY Proudly Jeffreys Bay 2012 Calendar you need to be 21 or older and live in Jeffreys Bay. If that’s you and you are interested in modelling then contact us and send us your details and a head shot of your self we will definitely be in touch. To date we have 7 months spoken for, the clock is ticking and the contributions are coming in. A special thank you to the Woman who have thus far come on board, we appreciate you support and look forward to working with you. 

If you are a business…

We are approaching business that would best benefit from the concept of ESP JBAY and if this so far resonates with you then you are who we want to be talking to. We are offering a two tear approach for business.

The first is through sponsorship of R1000.00 the second is the donation of skills of product. Both contributions to the ESP JBAY Proudly Jeffreys Bay 2012 Calendar get your business exposure through online media platforms such as community news websites and social media as well as on the ground marketing, the calendar, and promotions print campaigns for the Calendar. For more information contact us to find out more. 



There’s More, So Stay Tuned to ESP JBAY

Welcome to Jeffreys Bay situated at the furthest tip of the Garden Route and considered one of the top surfing spots in the world. We have a history and interesting out look on life that is uniquely Jeffreys Bay. Statistically a retirement town Jeffreys Bay is considered conservative with a surfer mentality of just “chill dude”. Although one can not deny these are traits of the town they are not all our stunning sea side town of Jeffreys Bay is or has to offer. We have amazing locals from all walks of life, interesting artists that provide a look into small town rural South African living. Jeffreys Bay has the climate, the beaches the position and the resources to make our town a great place to live and to visit any time of the year. So how do we market this?

The Strategy moving forward is managed around the focus areas listed below. This is a long term plan that is set to provide challenges and innovative working environments for all involved. This concept is set to sore and will evolve with the energy and call of market trends and locals that contribute.

Brand Development and activation – design and creation of brand that communicates, stimulates and becomes the recognisable icon that is quality and proud to be Jeffreys Bay.

Creation of brand activations – these are events that bring that promote and bring together locals, businesses and visitors to and within the town of Jeffreys Bay Eastern Cape South Africa.

Create and develop website that is ESP JBAY – the website is a promotion of the town, the businesses and everything else that makes this town a great place to Live, Work, never forgetting Eat Sleep Play JBAY - the site is used to promote engage and call to action.

Development and distribution of Locals cards – the locals card is a reward based card offered to locals to give them that something special a thank you for supporting our business and your town of Jeffrey Bay.

Creation of Visitors Cards – these are cards that are given to visitors for the duration of there stay, they are our way of saying welcome, enjoy and stay in our town of Jeffreys Bay.

Mile Markers – The introduction of Land art benefiting Jeffreys Bay to outside parties travelling the N2 pull in and Eat Sleep Play JBAY.

Community Bound – Creative concepts that will support and create local pride and support for local causes on a local and business level with our town of Jeffreys Bay.

Online Marketing – by coming together and getting max return on investment we promote ESP JBAY to the benefit of our partners and the town of Jeffreys Bay.

These are Creative Solutions Through Wild Ideas – The Crayon Room for all your Visual Media and Advertising. Contact us now for more information or to receive updates on What’s Happening ESP JBAY.